aleno is love. Love for hospitality, for tech, and for the great team that brings both together here, day after day.
Now we want to add a key role to this team: a senior-level marketer who takes ownership of marketing at aleno and makes it truly big.
Through their own ideas, the right skillset, and above all a strongly pronounced hands-on mentality.
At aleno, you become an "entrepreneur within the company." You are our marketing — from the first idea to execution. Concretely, that means:
Marketing at aleno in its full breadth: strengthening and developing the brand and driving growth. Both, not just one of them.
You lay the foundation: at the start, you are our marketing. The only person on the team. On what you build, the department grows further — in headcount, too.
Shape the strategy and execute it yourself: together with the management, you define where things are heading. After that, you take over: define, execute, measure, refine, report.
You develop structures further: you set up marketing automation and the right tool stack, and maintain and optimize them.
You work "Data & AI first": your decisions are based on data, not just gut feeling. For you, AI isn't a "nice to have" but a daily tool that you already use skillfully — for content, campaign optimization, analytics, and so on.
Growth: your initiatives generate more and better leads that, in close collaboration with Sales, turn into real revenue. (Sales Qualified Leads & Revenue)
Brand awareness: aleno becomes more visible as a brand in the DACH region and is strongly perceived within the hospitality scene.
Effective marketing: everything you do measurably contributes to our shared growth goals — not to vanity metrics.
Senior-level experience: you have several years of marketing experience and a track record that can be read from results.
Brand and Growth: you are broadly positioned and strong in both — building the brand and driving growth.
AI and data competence: you make data-based decisions and use AI skillfully as a tool in your daily work. And you know what it takes to produce high-quality results even with AI.
Technical standing: you move confidently across the website, landing pages, and the ad accounts of Google and Meta.
You know the environment: you have demonstrable experience in the B2B and SaaS space. A special nice-to-have: experience in the hospitality industry.
An absolute team-player mentality: we plan, decide, and execute together. Silo thinking is completely out of place at aleno.
You are a German native speaker and have a very good level of English